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MASTER OF FINE ARTS (DESIGN)

6023 ครั้ง
04 July 2022
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Student ID : 6305246
MFA in Design

Bring Beverage Culture for Modern Urban Lifestyle

Yujing Zheng


Traditional Culture Innovation Design In order to better integrate traditional tea drinking culture into modern life, this project can improve the cu

zhengyujing8@gmail.com

    Tea culture is an important part of traditional Chinese values. With the development of the market economy, the fast-paced lifestyle of modern people, novel things, and information have exerted a continuous impact on people’s thoughts and influenced their lifestyle. In recent years, in order to adapt to the consumer market, new types of tea beverages have gradually been developed, while the influence of traditional tea has gradually been weakened. This project  mainly takes Pu’er tea as the research subject to explore the current reasons affecting the development of the traditional tea culture. This project also explores the feasibility of applying the visual culture of ethnic minorities in Pu'er tea producing areas to traditional Pu'er tea packaging. Tea products that incorporate the cultural creativity of ethnic minorities also have a positive impact on the sustainability of the local traditional tea culture and increase consumers' awareness of the tea culture. Allowing the traditional tea culture to gain new developments would require continuous innovation of products that would meet modern esthetics and pay attention to the user experience. Thus, the sustainable development of traditional tea culture also requires more exploration.


 

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